There are genuine reason they shouldn't use a forum to reveal product news first.
It's far more than just product. They could have explained countless times why the Prime 3 wasn't available. But no, they only divulge after someone rages on them on Twitter.
It's been like this forever, choosing to tell their dedicated user base almost nothing. Strikes me as very unappreciative of their hard core users.
I don't know exactly how things go down at CES, but imagine this:
You're running a company that doesn't do new products that often, so this is a big deal. You're tired, working out of a hotel room, putting the finishing touches on PR materials and other documents relating to a major product announcement. You're also stressing out because you know you're going to take heat about the last product you announced that hasn't even been released yet. Your whole world for the week (probably longer) has been CES. At the same time you're still running things at the company, dealing with on-going issues, and all while trying to keep your head above water. You even stress about the name of the products and wonder if you should change it to one of the other ideas.
It's easy to think that everyone else has their eyes deadlocked on CES as well. It's easy to forget that the average customer, even some regular posters here, either don't know about CES or don't really pay it much attention. You're focused on the product announcements, the meetings with suppliers, potential business partners, and everything else that's happening. So when you finally announce the big product, and it's all said and done and you're back at your hotel room, and all you want to do is finally get some sleep, what happens? Your mom calls you and asks why the heck you didn't tell her about the new product. She had to hear about it on her favorite podcast. She gave *birth* to you, and you couldn't take a few minutes to give her the heads up? Oops.
Also, your forum regulars.